The story is always the same. First an idea is born in your mind. You finally build up the audacity to begin building the idea. You pitch it to others, you tell your friends and colleagues. “You’re going somewhere,” you tell yourself. You’re passionate.

Soon after, you get down on yourself and you start losing focus. You lose sight of the fire that got you started in the first place. By now, six months into it, you decide to abandon it and call it a “learning experience.” You tend to your wounds, rest up for three months and then start the process all over again.

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