The days of the barrel-chested bully pushing you into a purchase are over. The charmer without substance now loses more than they win. Potential clients are more aware, more strategic and more educated.
We all need to take a breath and embrace the humbling – perhaps even embarrassing – truth:
A couple of years ago, I was retained to help a struggling business regain its profitability. After six days, I told the CEO that the problem was not sales-related. The problem was too much overhead and debt. The CEO disagreed with my assessment – and to my great relief my contract was quietly terminated. The company went out of business eight months later.
Running a debt-free business is probably contrary to everything that you have ever learned. And you might wonder why you should do it.
If you think about a problem that you have in your business I can guarantee you that there is a solution out there, a technology or whatever that will help you better leverage your time, energy and your money – Affordably.
LinkedIn groups are by far the most powerful aspect of LinkedIn. Hands down. I have seen people become thought leaders in their niche all around a single LinkedIn group. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters.
There Are Three Parts Of Any LinkedIn Post. Use Them All.