LinkedIn groups are by far the most powerful aspect of LinkedIn. Hands down. I have seen people become thought leaders in their niche all around a single LinkedIn group. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters.
There Are Three Parts Of Any LinkedIn Post. Use Them All.
• Headline – Keep it brief and use it to communicate basic information or arouse interest.
• Add more details – Provide background and explanatory information. Tell people why you think this information is important.
• Attach a link – Use this area to post links. Never include links in the headline.
Think of the Benefit to Your Audience
Success in social channels is all about helping other people. Keep that in mind when composing a post. It’s not about you, it’s about them.
Don’t Copy From Twitter
When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn post. Rewrite the message for the network you’re using and the people you’re hoping to reach. Think of the context, too. Other social media channels are more playful than LinkedIn.
LinkedIn does you a favor by copying the first few words of any article that you post as a link. Don’t copy and paste those same words into your description field. You have 15 minutes to edit anything you post in a group, so check your work to make sure your description isn’t a carbon copy of the item to which you link.
Connect with Other Members
When you request a connection with another LinkedIn member, the service asks you to verify that you have an existing relationship. If you don’t, it denies the connection request. You can get around this by joining a group to which the other person already belongs and requesting the connection as a fellow member. Be aware that if your request is denied, LinkedIn won’t let you try this trick a second time.
This is very, very, very important. Don’t post a question and just walk away. When people do you the courtesy of responding return the favor by responding to them or simply “Liking” their post. Remember that you started the conversation. That means you own it.
Use Active Voice
Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Cleanse your prose of passive voice, buzzwords and superlatives. Write like you talk.
Finally, LinkedIn is a powerful platform to help you achieve your business goals and the groups aspect is a vital part to helping you achieve those goals in a more meaningful way. Be willing to take some time to better understand them, as you may find a new way to help yourself, or others, by using them each day.