In working with my clients and conducting workshops every week I am always asked about how I get people to read and comment on my articles in addition to growing my audience. My answer is always “I just decided to start”. After digging deeper into their question I have learned that they are confused by what an online presence actually means.
One day my daughter informed me she needed a new pair of running shoes. So I was dreading going down to the local sporting goods store to have her pick something out. I already had a busy day planned. It turns out that she had been doing research, reading reviews and seeing which stores had the best price. We ended up ordering the shoes online with free shipping. She opened my eyes to how her generation – Generation Z – is making buying decisions.
Is your day filled with driving while returning business phone calls? Do you switching gears multiple times between projects? Do you stop for interruptions such as responding to emails or taking calls and then starting back up again only to forget where it was you left off?
It wasn’t long ago when people were consistently praised for multi-tasking. Moving back and forth between tasks actually wastes productivity. What multitasking does is slow you down. In most cases it takes longer to finish two projects at the same time than it would if you had finished them separately.
Every week I get at least one call from a business owner who tells me that nothing is working in their business and they are very frustrated. They are very free to put the blame on factors they say are outside of their control. They blame their employees and their customers for lack of cash flow. They say they are trapped by their business and can never take any time off. As I work with small business owners, I have learned that in most cases those are self-inflicted wounds.