Every day I still see people using hashtags on LinkedIn. More often than not those are the same people who describe themselves as Marketing / Branding / Social Media experts. Really? Using hashtags on LinkedIn has been obsolete for nearly 2 years.
I recently asked one of these people why they still are using hashtags. Their response was “Well I schedule everything in Hootsuite for Facebook it pushes it to LinkedIn.” It is hard to take someone who has that response as a credible Marketing/ Branding / Social Media Expert.
You can make some simple tweaks to your process and set yourself apart.
LinkedIn groups are by far the most powerful aspect of LinkedIn. Hands down. I have seen people become thought leaders in their niche all around a single LinkedIn group. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters.
There Are Three Parts Of Any LinkedIn Post. Use Them All.
I talk with clients all the time about making sure they are collecting client and prospective client’s data. When I follow up to see how it is going the clients that actually take the time to get the data does nothing with it. They simply say they do not have time or know how to use the information to continue to engage the client, fan or follower. When I suggest setting up an email system I get the “I do not want to spam anyone” response; followed immediately by “that is a lot of work and I just do not have the time”. However, if you set up a system you are consistently and directly encouraging clients, fan and followers to come to your website and engage with your brand. So, it seems like a ton of work, but it’s not.
Nearly every day when I log into LinkedIn, I have connection requests waiting for me. Some are from readers but most of them are from total strangers. They all say the exact same thing:
“I’d like to add you to my professional network on LinkedIn.”
It baffles me that everyone is not customizing their invitations. However, maybe your problem is not finding motivation—it is finding what to say.
Here are some templates for LinkedIn Invitations, so you will have the right words. Of course, you will need to adapt them to your own situation.