So you took the leap and started your own website. Perhaps you have had a website for awhile and are ready to start making it relevant. Nevertheless at some point you either paid someone or spent precious time teaching yourself. Whichever path you took to get your website launched you made an investment. Now you are challenged with getting people to read, engage, comment and even buy on your content. Taking a website from zero to a few hundred or even a few thousand visitors a month is not easy, but it’s eminently doable — as long as you recognize a harsh truth about the Internet:
Some businesses and professionals have achieved great success including myself, using Twitter as a promotional tool; however, it must done artfully. I have learned that Twitter users tend to respond well to articles. It is important to tweet content on a consistent basis.
You need to be pro-active. You need to be creative.
You need to use great marketing when you are tweeting about your content.
Growing an email list is important because, much like your website, it’s one of the very few communication platforms that you own and connects you directly to your audience.
I talk with clients all the time about making sure they are collecting client and prospective client’s data. When I follow up to see how it is going the clients that actually take the time to get the data does nothing with it. They simply say they do not have time or know how to use the information to continue to engage the client, fan or follower. When I suggest setting up an email system I get the “I do not want to spam anyone” response; followed immediately by “that is a lot of work and I just do not have the time”. However, if you set up a system you are consistently and directly encouraging clients, fan and followers to come to your website and engage with your brand. So, it seems like a ton of work, but it’s not.