In working with my clients and conducting workshops every week I am always asked about how I get people to read and comment on my articles in addition to growing my audience. My answer is always “I just decided to start”. After digging deeper into their question I have learned that they are confused by what an online presence actually means.
One day my daughter informed me she needed a new pair of running shoes. So I was dreading going down to the local sporting goods store to have her pick something out. I already had a busy day planned. It turns out that she had been doing research, reading reviews and seeing which stores had the best price. We ended up ordering the shoes online with free shipping. She opened my eyes to how her generation – Generation Z – is making buying decisions.