Your ideal client is an individual with a name, a picture and specific demographic and other characteristics. An ideal client is not a real specific person; it is a composite of characteristics of many real people. You are describing your target client; the people that you want most as clients.
How to Create Your Ideal Client
Your ideal client needs to be specific and focused. A common mistake many people make is to create an ideal client that is too broad and general. You need to get really deep and emotional. While some people may be uncomfortable with getting all deep and meaningful about complete strangers, this is what it takes to attract ideal clients and grow your business.
Creating your ideal client brings together the facts you have gathered from thinking about or watching and listening to the people you already serve.
You need to really take the time to get into their heads.
- Key phrases or quotes
- Experience, expertise
- Social and cultural environments
- Demographics – age, sex, marital status etc
The first thing you need to do is list all the common traits of your ideal clients – both demographic and psychographic. Then, roll all those commonalities into ONE specific person. Give them a full identity – name, age, occupation, family, etc.
You need to go DEEP and get to the bottom of your clients irrational fears and deepest desires. Be as specific as possible. Don’t be too broad and general.
When potential clients feel YOU understand them better than they understand themselves, you have established a deep level of trust.