So, how’s your filing system? Do you ever have trouble finding a specific document again once you’ve stashed it away? You may even have three or four files that contain the same information but are labeled differently – what a mess! The frantic pace of daily business and life tends to create a temptation to just complete each task as quickly as possible at the expense of order and process–a situation with the potential for escalating problems in the future.
As a low-cost method for connecting with influencers and ferreting out new opportunities, networking remains one of the most effective ways to market your small business.
Unfortunately, putting ourselves out there with the intention of cultivating key business relationships doesn’t come easily to everyone. But that’s okay. Because networking is a skill that can be learned like any other. And while the internet is full of helpful advice, you might want to consider what your bookkeeper can teach you about the ins and outs of a networking system.
After all, building social capital isn’t so very different from building any other type of capital – and growing a business is something accounting professionals know quite a lot about. So, if your attempts to network have been chaotic and haphazard so far, why not see what unexpected benefits lie in adopting a bookkeeping mindset?
Remember when you were a kid and had to eat broccoli or lima beans or split-pea soup? The longer you stared at it the worse it looked. You would dread it. Usually it was cold by the time you got to it which made the taste even worse. It needs to be like ripping off a band-aid. You just gotta close your eyes and dig in so you get it done as quickly as possible.
The story is always the same. First an idea is born in your mind. You finally build up the audacity to begin building the idea. You pitch it to others, you tell your friends and colleagues. “You’re going somewhere,” you tell yourself. You’re passionate.
Soon after, you get down on yourself and you start losing focus. You lose sight of the fire that got you started in the first place. By now, six months into it, you decide to abandon it and call it a “learning experience.” You tend to your wounds, rest up for three months and then start the process all over again.